Threads from Instagram — Launch Day Review
Here are 10 takeaways from playing with Threads (from Instagram) this morning:
- It imports from and links to your profile and followers from Instagram. This is important to understand. See points 5, 6 and 7.
- You can have a different profile picture than your one on Instagram, but you can only change your username if you go back to Instagram to do it.
- It works mostly like Twitter; you post short posts with optional pictures or video attached.
- #hashtags do not seem to be implemented, but you can @ people.
- There is no public 'feed of everything'. There is some sort of 'feed' but it seems to be purely just posts from Meta Verified users (blue-tick)
- Anything you post will ONLY be seen by your followers unless you are Meta Verified (if you have a blue-tick on Instagram, you'll have one on Threads). This one is so far semi-anecdotal. I don't have a blue tick, and it's obvious that no one is even seeing my posts.
- If your followers on Instagram aren't on threads, they sit in the 'pending followers' tab. (I only have a few close friends on Instagram, and none of them have joined Threads, yet)
- It's based on #fediverse technology — Meta says they'll open up threads so that other 'verses can sync with it. Their track record doesn't inspire confidence on that one, though.
- Because of how the fediverse works, there will never be an easy "globally search for a thing, and see what people are saying" option, which will confuse many people.
- The client has annoying UI bugs on Android: the on-screen keyboard hides the reply box, so you can't see what you are typing, and the post button is also hidden. Plus, there's no web app either as a workaround.
So already on launch day, the platform is split into the blue-ticks and the plebs. All the blue-tickers think it's great and are interacting with each other actively, and I guess that the plebs that are also on there are currently shouting into the wind and wondering why no one can hear them.
Right now, I can't see this being a Twitter beater. It is just Instagram but for words, and I think it will be used as a 'broadcast only' platform for Celebs and Brands.